Channels without enhancing themselves, they play at being spectators rather than protagonists. Sometimes they fail to show that they are experts in a subject that they have mastered. What benefit do you provide to the customer? What real value? Why does he have to choose you? Here's what the customer wants to know today.Join relevant groups and learn to listen - it's a great way to get to know your audience and understand their real needs. Only in this way will you be able to offer products and services that are actually useful, while showing yourself to be authoritative and highly competent Find the right contacts. Prospecting (in Italian prospezione) refers to that set of activities that make it possible to identify and qualify. May have a real interest in buying. No mobile number list longer simple contact, but still not buyer. In short, social prospecting means sifting through social media to identify potential customers and engage them with valuable content. to start a profitable lead nurturing business . To identify potential customers on social media you need to identify the keywords of interest to your industry: the words that users use to search for products and services. On LinkedIn you can instead opt for an advanced search that identifies accounts with key roles in companies. You will then have to follow them and interact with them through direct messages or strategic content Approach prospects with appropriate expertise and content. Content is essential for social prospecting and social selling. If done well, they attract, involve and generate leads. More caution is needed regarding direct messages. A good rule is that they are of an informative nature and not aimed at direct sales. We have already mentioned groups: today they are one of the main basins from which to "fish" potential customers. It is important to constantly monitor them, post quality content and interact through other members posts.