The investment is relatively large. I once category email list worked as a content operations consultant for an internet travel company, and after testing, our distribution channel priorities were: Level A: Mafengwo & WeChat Ecosystem Class B: Fliggy & Ctrip Grade C: Weibo & Douyin The WeChat ecosystem in category A refers to personal WeChat accounts, official accounts, and WeChat groups. These three are integrated and must be used together to offset the disadvantage category email list of poor fan interaction, closure, and low open rates on official accounts. Then why do we give up the amount of category email list reading that is not bad, and touch some headlines today? It is because it is too difficult to divert traffic to the private domain traffic pool. Travel is not a fast-moving consumer product, you can directly place an order on Toutiao for purchase. This also reflects the different starting points for category email list new media and content operations. Students who do new media are usually category email list assessed on the exposure of the entire network and the number of fans, so as long as there are fans and readers on Toutiao today, they will not give up. The operation will consider whether it can convert off-site exposure into private domain traffic for retention and conversion. If that doesn't work, stop category email list clinging to false prosperity indicators. To give another personal example, when some of us want to make personal brands,