And if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. To get a sense of how marketers planned or pivoted their way through such an unpredictable year and how they will approach media planning in 2022, we surveyed 600+ media planners to gather data on their goals, strategies, the tools they use, and how they met the unique challenges of 2021. Curious about some strategies and insights specifically? Click below to jump to the section you'd like to read first. The Top Goals of Marketing Media and Content Planners Content and Media Planning Strategies Which Channels Marketers.
Use In Their Media Mix The Benefits and Challenges of Media Planning Budgeting Your Content Marketing Efforts Timing Your Media Plan Media Planning and Content Marketing Tools Pivoting Your Content Plan Top Goals of Media and Content fax number list Planning As you can see below, engaging and growing new audiences, maximizing the ROI of their content, and understanding which channels or platforms their audience spends the most time on are top priorities for media planners and content marketers in 2022. But which strategies are most effective to achieve these goals? Media and Content Planning Strategies The Most Effective Media Planning Strategies.
The top strategies media planners and content marketers charged with planning use are conducting market research to understand their target demographic and find the most effective channels to reach them, leveraging media planning templates, and running content audits. Unsurprisingly, these tactics line up fairly well with the top goals, which include growing audiences with content and targeting the right marketing channels. top media planning strategies Media planners also rated setting a clearly defined budget (57%), analyzing the results of your content strategy (57%), clearly defining goals/KPIs (55%), and using a calendar to schedule content (48%) as the most effective media planning strategies they use.