magine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a new dining table picking up your phone and seeing the table in your dining room, as if you were making a video of it right before your eyes. Does it look a bit like the holodeck in "Star Trek"? Yes, but it may not be science fiction in the near future. The opportunity to engage with each other, discover new places and reach mass audiences will create opportunities to shop with confidence never before available from the comfort of your home.
This is what is available through virtual reality, the new form of marketing. Creative digital marketing strategies will bring brands into the realm of virtual reality. Read on for an idea of: What is virtual reality and how are people connecting to virtual reality today. The opportunities that VR opens up for marketers. Why virtual reality in social media , gaming and company employee list commerce can be the catalyst for mass adoption. With the virtual reality industry expected to grow to $162 billion by 2020 , from $5.2 billion in 2016, those opportunities aren't that far off. What is Virtual Reality? T
here may be some confusion about what virtual reality is. What does VR actually do? How it works? What will I look like with this helmet on my face? Let's start by clarifying the definition of virtual reality (VR). When we talk about VR, we're talking about a computer-generated simulation of a 3D environment that you can interact with using special equipment like glasses with a screen and sensors that you hold in your hands. Here is a good explainer video from Mashable: The key is that true virtual reality meets a few requirements: Perspective: a perspective that changes with the movement of your body and